FREN
Obox Drive

A native advertising management platform
which enables content marketing


There's nothing our skilled editorial roster can't do

Article

Ultimate go-to format

Photo Gallery

Picture-perfect showcase
of visual content

Playlist

Say it with music

Contest

Everyone loves free stuff

All published on Oboxmedia properties:
NIGHTLIFE.CA  •  Ton Petit Look  •  Ton Barbier  •  Dose.ca  •  TPL Moms  •  33MAG


Time to spread the word!

Shared Link

Reach tons of people

Shared Link

Reach tons of people

The shared link is displayed within the homepage feed and on the right side bar, intertwined with much loved editorial content.

Why should you use the shared link?

  • To reach as many people as possible
  • To grab attention with a short and sweet message
  • To direct traffic to your a-ma-zing website

The shared link is displayed within the homepage feed and on the right side bar, intertwined with much loved editorial content.

Why should you use the shared link?

  • To reach as many people as possible
  • To grab attention with a short and sweet message
  • To direct traffic to your a-ma-zing website

Paid Read

Make sure your content is read

Paid Read

Make sure your content is read

The paid read means you only pay for what people actually see (see, meaning for at least 5 seconds). No money out the window!

Why should you use the paid read?

  • To generate more page views
  • To better engage with the readers
  • To drive performance and ensure a successful campaign

Our crowd

« »

We tailor to a breed of socially active and tech-savvy 18 to 49 year old trendsetters, living an affluent lifestyle in major cities from coast-to-coast.

Scott

Creative Director - 31 years-old
  • Cord cutter / ad blocker
  • Entrepreneur
  • Takes two vacations each year
  • Bikes rather than drives to reduce pollution
  • Starting to contribute to his retirement savings

Peter

31 years-old – Restauranteur
  • Works more than sixty hours per week
  • Sources local produce from independent retailers
  • Learning how to brew his own beer at home
  • Is a proud new father
  • Has recently purchased a new home

Kelly

21 years-old - Student
  • Has never owned a television set, subscribes to Netflix
  • Bikes around the city 8 months out of the year
  • Prefers to purchase from local designers
  • Her first mobile device was a smartphone

Sarah

30 ans - Editor
  • New mom
  • Carpools to work each morning
  • Given the option, prefers biological fruits, vegetables and produce
  • A proud homeowner for four years
  • Cannot live without her iPad

Megan

24 years-old, Social Media Community Manager
  • Has been to all of the restaurants and bars in town
  • Binge watches her favourite television shows
  • Is a fan of local pop-up shops
  • An avid runner who also practices yoga

Matthew

27 years-old, Advertising Rep
  • Uses a leecher company as his internet service provider
  • Owns his own chalet and a car
  • Maintains a personal blog about snowboarding
  • Has a huge collection of sneakers

Why Go Native?

1. The natural way to engage readers

Why all the fuss about native advertising you ask? Because it works, that’s why. Essentially, native advertising consists of stories written using the same editorial voice as for regular content, which basically means people who already read regular articles will enjoy your content just as much!

The natural way to engage readers

2. Advertising with a side of earned media and SEO

Earned media, a.k.a. publicity you didn’t actually pay for, is the holy grail of ANY advertising campaign. Native content is shareable content, and shared content is - you guessed it - earned media. Whether it’s via social platforms or through search engines, this reach is a bonus to your guaranteed paid activations. Not too shabby is it?

Advertising with a side of earned media and SEO

3. Limitless creativity through content

The term native advertising is often thrown around loosely to describe a wealth of content possibilities, but at the end of the day, it’s ultimately a vehicle to share stories and engage with our readers. We work with influential media personalities to help make your brand shine. From covering the hottest indie band's recent gig in Toronto to the opening of a new fashion boutique in Montreal, anything is possible. Articles, photo galeries, contests, videos, interactive features, no matter what you're looking for, we've got you covered. Our editorial experts are here to help.

Content meets brand creativity; Match made in heaven

4. The ultimate way to reach adblock users

No surprises here; since our web-savvy and media literate readers are so technologically inclined, it’s only expected that 40% of them be Adblock users on their desktop computers. Traditional digital advertising fails where our native advertising thrives.

The ultimate way to reach adblock users

5. A solution that looks good across all devices

Let’s get real; mobility is the name of the game. This explains why, these days, over 50% of our traffic comes from portable devices. Surprisingly though, little has been done to adapt ads for phones and tablets in a more creative way. Native ads consistently perform well across all devices because content is the star of the show, unlike traditional web banners which are affected by responsive design. In other words, just like Beyoncé (he he), your our native content always, always, looks good.

Fabulous option that looks really good across all devices

They work with us

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